Most small business owners are focused on systems, marketing, and numbers. We got to be right? Yes we do…
…But the ones who win long-term?
Build strong relationships and have solid businesses because they know the importance of those relationships:
Build strong relationships and have solid businesses because they know the importance of those relationships:
With their team:
→ Build trust before accountability
→ Make people feel seen and heard not just managed
→ Build trust before accountability
→ Make people feel seen and heard not just managed
→ Make people feel safe
→ Develop the person, not just the role
→ Develop the person, not just the role
With their customers/patients/clients:
→ Create experiences, not just transactions
→ Focus on connection, not just interaction
→ Create experiences, not just transactions
→ Focus on connection, not just interaction
→ Focus on hospitality, not just customer service
→ Follow up like it actually matters
→ Follow up like it actually matters
With their referral partners:
→ Don’t chase referrals build real relationships
→ Make them look good to the people they send you
→ Don’t chase referrals build real relationships
→ Make them look good to the people they send you
→ Build trust in both directions… it’s a 2-way relationship
→ Communicate often, not just when you need something
→ Communicate often, not just when you need something
You give me a failing KPI in your business, I can most likely connect it to a relationship that is not working.
Trust me, when you learn how to do this well so many things just fall into place.
Michael
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